Game theory applications on the strategic management and administration process of firms: Marketing and research & development

Abstract:

The purpose of the present article is to identify some applications of game theory on the strategic management process. These applications were focused on two aspects: marketing and R & D (research and development). To do so, a literature review about several authors' concepts, findings and contributions was completed. All these were compiled in a organized scheme and later described on the document. The article concluded that the game theory is linked to strategic management; and that its application on marketing and R & D is essential to determine the activities that an enterprise should take due to their inter-independence.

Año de publicación:

2017

Keywords:

• Applications
• Theory of games
• Strategy
• MARKETING
• Strategic administration
• research and development
• DECISIONS

Fuente:

scopus