Gestión de comunicación de la imagen corporativa de la empresa Aqua Therapy, para ser reconocida como una empresa líder en su segmento

Abstract:

This document focuses on the communication management of the corporate image of the company Aqua Therapy, to be recognized as a leading company in its segment. The research combines quantitative and qualitative approaches to obtain better results, this has allowed to collect, analyze and relate quantitative and qualitative data related to the corporate image of Aqua Therapy, to establish how it is communicated and is currently perceived. Initially the Conceptual Development is elaborated, based on the analytical reading of several documentary sources, three categories are treated: intangible assets and communication, corporate image and differentiation, and corporate image and leadership. From the Diagnosis it is established that the image of Aqua Therapy has not been communicated in a coherent way, all the information that it emits and transmits to its audiences has been diffuse, reason why they have developed a mental representation deficient and little affective towards Aqua Therapy; when consulting in the shopping centers El Recreo and Quicentro about a therapeutic offer, several people remember that there is a company that offers them, but not their name or the characteristics of the service. Finally, the proposal states that Aqua Therapy manages to create an adequate image, based on the coordinated use of the different communication agents, to ensure that its image is correctly transmitted to the desired audience, its publics, and to present itself as an integral subject of the market. Have a space in your mind and take the first step to be chosen; their differentiation will be facilitated since the public will consider it as a different and valid option; people will have a reference scheme on which they can base their decisions on the use of the service, they will recognize it, and the company will grow.

Año de publicación:

2019

Keywords:

• AQUA THERAPY
• IMAGEN CORPORATIVA
• COMUNICACIÓN CORPORATIVA

Fuente:

rraae