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Global transfer of ‘the ugly Indian’ project for the values formation

Abstract:

In the issue ‘Global Issues in Education and Research’, specifically within the sub-theme ‘Cultural Diversity and Inclusive Learning’ this article analyzes a case study called ‘The Ugly Indian’ a proposal of a group of volunteers who work together to clean the India streets in order to improve the self-esteem of the inhabitants and therefore their habitat of life. Besides, this group wants to eradicate the following stereotype: all Hindus are dirty, a stigma that has historically affected their identity, their culture and their social inclusion. The methodology applied is the virtual ethnography through a guided expedition by the ‘The Ugly Indian’ website by mean of the bibliographic review. As final consideration, this article establishes that amateur projects such as ‘The Ugly Indian’ can be transferable to any world context and their educational contribution is essential because it is based on the communication-action paradigm and linkage with the community, basic aspects for future professionals training of any discipline and field of study.