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Google and YouTube positioning of historic centers and cities heritage of Colombia, Ecuador and Peru

Abstract:

Today the competition between destinations to attract tourists means that there is rivalry between regions because of their market differentiation. The presence of tourist resources, historical and economic, linked to the development and application of new technologies in the distribution and communication of touristic destinations, are essential to influence in its position and in the desire of tourists to know the tourist attractions of the destinations. In this sense, the main objective of this research is based on analysing the Google and YouTube positioning of four historical centres and two world heritage cities, ordered by UNESCO (United Nations Educational, Scientific and Cultural Organization), of Colombia, Ecuador and Peru.