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Guía de Branding para la carrera de Publicidad Mediante el uso de la Web 2.0. y Redes Sociales. Caso: Universidad de las Américas

Abstract:

Society is linked to the Internet through computers, cellular phones, tablets and others. The time that people gives to this type of activities is turning It into an important source of information which works like a mean of communication. Social networks in Internet have become stronger because they link people with likes, interests and common activities allowing an immediate communication. Therefore, these have taken a new leadership in matter of messaging transmission, virtual communities creation, and in this way transforming themselves into a promising way for investment in business for enterprises, artists, professional profiles, brands and places where people can socialize between each other...