Guía para la aplicación de Neuromar keting basada en el Marketing de experiencias. Caso: Tienda Pinto

Abstract:

Over the time the technology has advanced rapidly and now has found some ways to get into the lives of humans. In this globalized word there are concepts related to Marketing and Advertising. Today people feel invaded by advertising and seek ways to meet their needs and emotions. The purpose of this work is to create a guide for the store Pinto where customers not only buy the brand and the product but reach, and not just the costumer through their sences and emotions. The idea is that through Neuromarketing can stimulate the five senses of consumer through the use of colors, aromas, textures, music , atmosphere, and provides customer satisfaction when making a purchase...

Año de publicación:

2012

Keywords:

• MARKETING DE EXPERIENCIAS
• Neuromarketing
• CORTEZA CEREBRAL
• TIENDA DE ROPA

Fuente:

rraae