Guía para la aplicación de marketing de guerrilla a través de art-vertising en el mercado de restaurantes de Quito. Caso turtle`s head

Abstract:

Project is presented as creating a guide for implementing guerrilla marketing in Quito restaurants through artvertisement in the high rise of these and thematic styles that have emerged in recent times, also a big reason of this study is due to its high visual level that restaurants have, which is able to communicate very effectively and persuasively what they represent today these days thanks to creativity and technology. The customs of the people has been evolved to seeking more engaging experiences to live their personal and society movements, which is one more reason of why it has decided to raise appropriate and innovative strategies for creating this guide, where you will be provided steps to take advantage of all the items you have in a restaurant and relate them with guerrilla marketing strategies, which is all about making impact as a function creatively and original for the viewer. I should also say that nowadays people are aware of advertising and often noticed it, so the public becomes strange to conventional ads, and immediately reject the message, so here we presented how you can get into the consumer using artvertisement strategies, and get advantage of many occasions that are uncomfortable in a restaurant, for example the horrible moment for wait the order in the table, we can give the public a video game for example. We all have an artist inside and the only question is how do we awake it, this guide has been brought to its creation after the completion of this project to provide the solution to the reader, everything for his help to implementing various strategies using marketing of guerrilla and artvertisement, for example some strategies we will see in the campaign that was made in this document to the English theme bar restaurant Turtle's Head located in Quito - Ecuador.

Año de publicación:

2015

Keywords:

• Restaurante
• MERCADO
• ART-VERTISING
• Marketing de Guerrilla

Fuente:

rraae