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Heuristic test of structure and content writing of the websites

Abstract:

In this paper, we analyze and compare the attributes related to the structure and writing of web content of the usability guidelines that are freely accessible. This selection serves as the basis for the development of a heuristic test to evaluate the quality of content published on websites. The test evaluates the content from the dimensions of structure, writing and graphic design. At the end, a complete analysis of the evaluation is presented in a quantitative and qualitative way. Unlike other tests, it will be hosted on the web; and, it can be used by any user specialized in web communication and development.