Hitos urbanos de la ciudad de Ambato, como gestores de identidad cultural en el diseño de indumentaria casual unisex para jóvenes ambateños de 18 a 25 años

Abstract:

The cityscape of the city of Ambato has real estate and facades that wakes the interest for knowing the historical content of its creation and memorable attachment to its citizens; after the earthquake in 1949, the old town suffered several damage which ended up destroying the architectural vestiges which were linked in the process of consolidation; in order to convey the legacy of those who remain to this day, those with characteristics such as its reference of location, architecture and cultural repercussion. The present research emphasizes the importance of communicating the cultural identity through these visual elements in the design of the garment as it is a field that addresses the collective understanding and makes possible the pbkp_redisposition to create a genuine tendency for local aesthetics. The methodology used in this research allowed the collection of historical, social and cultural information subject to establishing which buildings are considered milestones and why they are distinguished; these characteristics were also established in relation to the assessment of milestones in young people and their preferences to represent cultural identity through casual unisex clothing and interviews were conducted with a suitable perception in the historical, architectural and fashion design field that corroborate the previous inquiry. Through an iconographic analysis proposed in the Panofsky model and adapted to the description of the selected buildings, it was possible to disaggregate the content in 3 phases: Pre-iconographic with visible details, location and date of establishment, the Iconographic phase, which emphasizes the history and necessity of creation, for its later iconological phase that describes the meaning and connotations present in the facade of buildings and the internal configuration for squares. After this analysis, the creative elements of each milestone were extracted as they are, the shapes, colors and textures that are reflected in the design of the clothing through the creative process in garments selected as unisex. The results are justified in the presentation of a sketchbook, this way extend the opportunity to use the local environment in the universes of the dress, managing to prioritize the city of Ambato as motive manager with meaning and history.

Año de publicación:

2018

Keywords:

• PROCESOS CRATIVOS- DISEÑO
• IDENTIDAD CULTURAL
• HITOS URBANOS – AMBATO
• MODA UNISEX
• INDUMENTO CASUAL

Fuente:

rraae