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How to use Instagram to Travel the World? An Approach to Discovering Relevant Insights from Tourist Media Content

Abstract:

This work aims to detect content themes, locations, sentiment, and demographic information on Instagram or similar platforms in a way that supports business decision-making and marketing strategies in the tourism or travel industries. For this purpose, we propose an original combination of NLP methodology and computer vision to be applied to the content of posts associated with a specific hashtag. To demonstrate this, we collected and processed 30, 122 images and texts of Instagram posts related to the hashtag #traveltheworld, showing the results of the most relevant user interests, places, emotions, and other detected features.