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Hugs and protections. Photography with included emotions

Abstract:

The purpose of this research is to identify the impressions and emotions that the photograph generates in people when exposed to an interpretative analysis. For this study, the photograph The firs Embrance by Mads Nissen 2020, winner of the World Press Photo 2021 contest, was analyzed. The research is experimental, using inductive-qualitative methodology. A questionnaire was randomly applied to citizens and the observation technique was used to understand the photographic codes. By nature we believe in photography and understand that any person, regardless of their economic, cultural and social stratum without formal education is able to understand and decode it correctly. The analysis of the reactions of the observers concludes that the photographic act in photojournalism does not end with the publication in the pages of the media, but awakens affective and emotional capacities in the observers.