Hypermediations that govern the communication of young university students in Ecuador in facebook

Abstract:

The concept of hypermediation has been outlined by Carlos Scolari (2008). The communication proposal establishes the differences between the study of digital communication and analog communication and highlights the importance that exists in the contribution of theories about new media environments. In this sense, the theory of hypermediation opens a new area to study that this research aims to build the theory of hypermediation and determine what are the types of hypermediations, which are socials and consumption, and techniques. The premises of this research have been built after four-year research in which they have worked directly with academics of Ecuador in Facebook. The study has determined the influence on young university students in Ecuador who have characteristics such as urban security, connectivity, and social pressure.

Año de publicación:

2019

Keywords:

• university
• Hypermediation
• ECUADOR
• Young
• Social media

Fuente:

scopus