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INVESTIGACIÓN Y DESARROLLO DE UN PURO ELABORADO CON HOJAS AROMÁTICAS DE TRES REGIONES DEL ECUADOR

Abstract:

The Ecuadorian tobacco industry has remained stagnant for the last decades, that is why this article aims to carry out research and development of a cigar with aromatic and tobacco leaves representative of each region of Ecuador, for this study the inductive method was used. deductive, bibliographic collection of books, scientific publications, journals and internet repositories, application of the Delphi method, use of the eyetracking tool, pilot survey and personal survey. The results obtained from the collection of information allows to know the current state of the Ecuadorian tobacco industry and the application of marketing concepts in said product, the Delphi method served to objectively analyze the competition while eyetracking allowed to know the points of attention of the Imagination, the preferential size of the cigar and more attractive packing areas, finally the results of the survey indicate that it is feasible to …