Iberoamerican advertising ranking: Which top agencies?

Abstract:

The aim of this paper is to analyze the relative position of advertising agencies in Latin America, according to the Latin American Advertising Ranking (Ranking Iberoamericano de Publicidad). This ranking evaluates agencies based on their creative work, weighing prizes received and festivals in which they have been awarded. Each agency is valued upon awards received in the previous two years. This paper analyses 2014-15 results from samples of 775 and 538 agencies each year. Results focus on the top 50 agencies ranked.

Año de publicación:

2016

Keywords:

• Ranking design
• Advertising award festivals
• RANKING
• Spot ranking
• Advertising agencies

Fuente:

scopus