Impact and positioning in social media of events in southern Ecuador

Abstract:

In the southern region of Ecuador, the framework for developing event tourism is quite good. According to data from the Universidad Técnica Particular de Loja (Ecuador), in 2012 there were 123 national and international events attended by 26 thousand people. That generated an annual income of almost $3 million. The present research aims at identifying what is the positioning of the southern region of Ecuador-through the city Loja-in events organizations and their impact on social networks.

Año de publicación:

2017

Keywords:

• ECUADOR
• TOURISM
• SOCIAL NETWORKS
• events
• Conferences

Fuente:

rraae

scopus

google