Impact of TV content in social media. Case study: Ecuador

Abstract:

The rise of social media represents substantial changes in the configuration of television content in Ecuador. In this scenario concerns arise: How social networks are integrated in different types of content? Is the impact achieved at the hearing is similar in television and social media? The investigation seeks to establish through a quantitative methodology, trends in social media in relation to the content classification made by the Communications Law of Ecuador, to determine the impact of contents in television and social networks.

Año de publicación:

2016

Keywords:

• television
• Contents
• audience
• SOCIAL NETWORKS

Fuente:

scopus