Impact of digital technologies on the transformation of business model of the travel agencies in Ecuador: From analogue to digital

Abstract:

The objective of this article is to analyse the use that the main travel agencies in Ecuador carry out of ICT and social media, especially Facebook, as a tool for marketing and promotion. To do this, we opted to carry out an exploratory study through the online tool LikeAlyzer. The conclusions corroborate that Facebook is not used in the same way or with the same efficiency by the main Ecuadorian agencies, which reduces the effectiveness of its actions.

Año de publicación:

2017

Keywords:

• Tourist intermediation
• ict
• Facebook and travel agencies

Fuente:

scopus