Impact of organizational culture by implementing a management model based on business plan methodology as a key factor for SME innovation

Abstract:

This document is the result of a theoretical - empirical scientific research work, whose purpose is to establish how organizational culture changes by implementing the business plan model as a determinant element for SME innovation, based on a management approach resources and valuation of tangible, intangible and working capital assets; identifying what a company contributes, such as the creator of knowledge and what is missing to include in small and medium enterprises so that they know how to handle it, considering that this means a broad task and difficult to incorporate, the relevance of this study is that the small and medium enterprises consider organizational culture as part of their assets and agree that it must be created, acquired, enforced, strengthened, protected and transferred to the inside and outside of the organization. The case of this study refers to the footwear SMEs of the Ambatillo parish of …

Año de publicación:

2017

Keywords:

Fuente:

google