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Análisis de Keiko Fujimori: ¿Posible lideresa populista del siglo XXI?

Abstract:

The objective of this investigation was to identify whether or not there were populist traits in the former candidate for the presidency of Peru, Keiko Fujimori, through her Instagram account, where an exhaustive study was carried out on her publications from September 2022 to December 2022. 2018. This research could be developed by processing the posts from Keiko Fujimori's Instagram account through forms and other qualitative tolos that helped determine Fujimori's image. When processing the data, we were able to observe that the image projected by the leader on her Instagram account is an image of help to the Peruvian people who have many needs and Keiko is there to attend to them. This position was most noticeable during Peru's presidential campaign in 2021. This is how in this work, Keiko Fujimori is characterized as a populist leader of the 21st century. Keywords: KEIKO FUJIMORI, PRESIDENTIAL CAMPAIGN, FEMALE LEADERSHIP, POPULISM.