Importación y distribución de ropa de ciclismo colombiana al mercado de Quito

Abstract:

The following paper investigates the feasibility of importing and distributing sports clothing from Colombia to Quito. The target market for this product is medium to high income cyclist enthusiasts who engage in the activity more frequently than a casual hobby. These enthusiasts may see cycling as a way of life, a form of employment, a healthy choice and/or a sustainable means of transportation. Frequent cycling requires high quality clothing; accordingly, the following business plan attempts to balance excellent quality-per-dollar with right-on-time availability. The methodology for this paper incorporates international economic statistics for the textile trade; textile importation records to Ecuador; bilateral agreements between Colombia and Ecuador; political and economic context as it belongs to import/export of textiles in Ecuador and Colombia; and determining factors that drive product consumption, demand and availability, among others…

Año de publicación:

2015

Keywords:

• IMPORTACIÓN
• EMPRESA ROPA CICLISMO
• MERCADO CICLISTAS

Fuente:

rraae