Improving The CRM System In Healthcare Organization

Abstract:

The CRM system in the health care organization leads to getting important customers’ information and utilize this information to improve the business. Health care sectors are now trying to use an appropriate Customer relationship management framework to create a trust between hospital and customers. The competitive situation enforces private hospitals to compete with each other to achieve as much market share as possible. Increase in the level of customer satisfaction and customer loyalty in health care services can increase the chance of winning in market share among the other health care organizations. In this paper report, a framework will be identifying to determine the main factors that cause to improve the management of customer relationship in the health care using a multivariate measurement system.

Año de publicación:

2011

Keywords:

Fuente:

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