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Incremento de las Ventas mediante técnicas de marketing para Mypymes caso Panadería Nuestro Pan

Abstract:

The strategic marketing plan is a tool used by all the Organization in order to achieve more competitiveness within the Market. Its main contribution is to program strategies with the sole objective of being the main market leaders and thus achieve the highest profitability. Within the first chapter will be announced the generalities of the Thesis will be deployed as follows, the approach of the problem followed by the formulation and systematization, then the objectives justification, delineation and hypothesis, this is one of the most important parts of The investigation is where it is determined what is going to be investigated for the development of the research work. The second chapter will be oriented to the theoretical basis by examining important theories for the present work such as strategic planning, marketing in general, PEST analysis that supports assessing and measuring the market where the business is located. The third chapter is combined by the methodology used to know the current situation of the organization and is structured as follows interviews, surveys, analysis of the interview and survey. And the fourth and final chapter that is the proposal that is the solution to the problems found in the organization aimed at the bakery Our Pan, with the sole intention of achieving greater market share and profitability of the Bakery.