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Influence of social marketing in the reduction of child violence

Abstract:

Introduction: Child violence has been recognized as one of the main social problems nowadays. In view of its eradication, concern exists at the levels from governments to citizens, national and multilateral organizations, among others. It is a priority for the countries to eradicate this problem that affects, mainly, the emotional and psychological development of minors. Objective: To determine the influence of social marketing in the reduction of child violence. Methods: A correlational descriptive research was carried out with a sample of 18 fiscal schools in Sangolqui, Ecuador. A survey was conducted on psychologists, physicians and representatives of each institution. Results: The type of violence most attended in social programs and activities is sexual, while the Ministry of Education and the national government are the institutions that most develop social activities aimed at its prevention. In general, there are no positive or significant correlations between social marketing variables and other indicators related to the reduction of child violence. Conclusions: The results indicate the need to increase the effectiveness of social marketing programs and activities aimed at eradicating a problem as sensitive as child violence.