Innovation: An institutional approach

Abstract:

This article discuss the innovation and its relationship with organizational institutionalism from a prism of the notions of organizational strategy. Nowadays, we see that organizations have a greater trend towards "intelligent" survival. This is understood as a sum of long-term innovation strategies, combining different theoretical and practical elements that generate strong and robust institutions that can achieve the economic and/ or social objectives proposed by the organization with high profitability.

Año de publicación:

2015

Keywords:

• competitive advantage
• Institutionalism
• innovation

Fuente:

scopus