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Innovative initiatives in the agricultural sector: Case of the pineapple of Naranjito, Ecuador

Abstract:

The objective was to determine strategies or innovative initiatives to develop products derived from pineapples from Naranjito, Guayas, Ecuador; in three areas: final consumer, retailers and producers. We use strategic sampling, convenience sampling and in-depth interviews, respectively, to determine demand, supply, prices, distribution channels and preferences. As a result, the population percentage of consumers would be between 58.90% and 68.32%; different preferences are perceived: slices packed in vacuum (32.80%), whole peeled (18%), pulp (7%) and slices (5.8%).