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Instagram and the new journalistic narratives

Abstract:

This work seeks to know the narrative, publications, level of participation of users and the type of information generated by the Latin American media on Instagram. Research applies the exploratory method. The observation of the Instagram accounts was carried out and subsequently, social analytics was used, which allowed determining the profile, posts, growth and stories of the accounts, to finally carry out a content analysis. The results indicate that the media use the instalatory to publicize the information and the posts they publish enjoy good acceptance.