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Instagram as an advertising communication tool in the companies with the highest turnover in Ecuador

Abstract:

It is intended to know how companies use the social network Instagram. The methodology is quantitative and qualitative through content analysis. The study sample corresponds to the Top 5 of the companies with the highest turnover in Ecuador, the base is obtained from the 2019 Business Ranking of the Ekos Magazine. The objective is to determine if the content published in the social network Instagram, influences the economic income of the companies, that is, is directly proportional to the published contents.