Intangible management as a fundamental support in the development of new organizations


Abstract:

The objective of the research is to analyze the components that make up the management of intangibles in companies, the interaction they have between them and how these elements contribute to institutional development, due to the relevance that these parameters have taken on a global level. The methodology that is applied in the development of the study is qualitative and is based on a documentary review of various books, articles from scientific journals by relevant authors, obtaining valuable information that from its subsequent analysis the conclusions of the research are raised.

Año de publicación:

2020

Keywords:

  • COMMUNICATION
  • Intangibles management
  • Reputation
  • Brand
  • corporate image
  • HUMAN TALENT

Fuente:

scopusscopus

Tipo de documento:

Article

Estado:

Acceso restringido

Áreas de conocimiento:

  • Gestión

Áreas temáticas de Dewey:

  • Dirección general
Procesado con IAProcesado con IA

Objetivos de Desarrollo Sostenible:

  • ODS 8: Trabajo decente y crecimiento económico
  • ODS 12: Producción y consumo responsables
  • ODS 17: Alianzas para lograr los objetivos
Procesado con IAProcesado con IA