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Interactivity and participation of the tourist 2.0: Analysis of the tourist behavior in front of the tourism promotion in official social networks in Ibero American Governments

Abstract:

This article investigates how the Governments of the 22 Iberoamerica countries carried out touristic promotion ad dissemination. Digital strategies and 2.0 communication were analyzed: The interactive communication platforms used, supply, updating content, users participations, and interaction for which a combination of qualitative and quantitative methodologies were applied from used monitoring official web portals and social networks (Facebook, Google + y Twitter). Among, the major findings are digital convergence of tourism communication and participation of tourists 2.0 vs. government stands offer.