Introduction of the opinions of tourist services based on sentiment


Abstract:

One of the sources of information to detect the level of customer satisfaction is the set of reviews they leave on websites such as Trip Advisor. A problem arises when there is a large number of reviews and administrators have difficulty identifying those that reflect the client's feelings from the reviews. For this study, some applications generated in the Python programming language were used in order to assign an excellent and bad criterion by adding a feeling textually. The Sentistrength classifier was also used, which analyzes text to return a value of positive or negative sentiment; these two contexts were used mathematically and statistically to obtain referential data based on an analysis of the ROC curve with values of true positives and true negatives as well as false positives and false negatives.

Año de publicación:

2018

Keywords:

  • SEMANTIC
  • opinion
  • Orientation
  • TOURISM

Fuente:

scopusscopus

Tipo de documento:

Conference Object

Estado:

Acceso restringido

Áreas de conocimiento:

  • Turismo
  • Turismo

Áreas temáticas:

  • Publicidad y relaciones públicas