Introduction: Academic E-Branding for Improving University Reputation

Abstract:

University digital branding is a set of strategies that have the objective of positively influencing the reputation of universities, tending to improve institutional visibility and the growth of digital environments, designed as resources for members of the university community from the perspective of its use as spaces for academic research and socialization. The internet offers an almost unlimited amount of options for learning and sharing, and through this analysis, several opportunities for improvement will be identified that, with the application of appropriate and timely actions, can be used to increase visibility online.

Año de publicación:

2021

Keywords:

Fuente:

google