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Abstract:

According to Ackoff,(1990), system thinking is not a function of its individual interaction performance but the inter-performance relationship of the parts that exist on how well the parts fit and work together. Simply put, system thinking is the approach applied in viewing, analyzing, and tackling events, problems or issues. Literally, system thinking views a problem from a system perspective and not as individual issues. Ackoff,(1990) made a car illustration to buttress the idea of system thinking concept. The argument is based on the product of individual parts assembled together and added that if there is improvement in the performance of the individual components, there is little or no guarantee that it will result to an overall improvement in system performance. Ackoff,(1990) argued that improvement of performance of the independent parts will not necessarily improve the overall performance of the car when assembled together. System thinking is further defined as timely recognition of the characteristics of the competition field and seeing opportunities that competitors are unaware of. Strategic thinking creates competitive advantage through recognizing and strengthening activities that create unique values for the customer. This work is done through understanding the rules of the market through creativityand accountability according to (Feyzollah Zabihnia emran1, 2015).

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