LA PERSPECTIVA SOCIAL DEL MERCADEO

Abstract:

The aim of this paper is to know the application of Social Marketing and how contributes to solve the social problems. In this context, some statistics and data have been taken about social problems in Ecuador such as domestic violence, child abuse, drug abuse, traffic accidents and so on, in these cases the Government has used as an intangible benefit alternative the Social Marketing, discipline intrinsically related with the social behavior variables.

Año de publicación:

2016

Keywords:

Fuente:

google