Análisis de la calidad del servicio en las compañías proveedoras de televisión satelital en la ciudad Guayaquil para el año 2014

Abstract:

The service of television satelital in the city of Guayaquil, maintains different programming types and in turn of bid and ask, the distribution of television programs for cable takes place in this town, for its subscription easiness, the same one that maintains packages for low class, middle class and high class. To understand that it means this analysis, it fits to indicate that it is necessary to determine the level of service that the multiple suppliers and operators of Tv for cable offer to the citizenship guayasense In this aspect, different actors that maintain a service of TV for cable to the independent being participate that of an or another form unites them in this aspect, these they operate in different links of the chain of provision of this type of services. This way additionally to the existent relationship between the consumers of television programs and the direct suppliers of this programs. The marketing system that gets the attention to the consumers of Tv satelital, guides to that each client verifies those for and contras is the decision of the best proposal the one that guides to hire this services, for economic and educational benefit. These parameters indicate benefits, but the reality is that in the cable market, the operators make that they increase the offers making that the market is diversified, the little demand and control on the part of the cable operators (Tvcable, DirecTV, CNT, CLAROTV) and control organs (Supertel) in connection with that of the service for cable makes that they are believed unsatisfied necessities, like lack of technical and commercial orientation to the client, disproportioned programming packages, it lacks of personnel qualified so much in the technical and commercial part in the logistical chain of sale to the user and black markets of the element that conform this chains

Año de publicación:

2019

Keywords:

Fuente:

rraae