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Análisis de la capacidad de emprendimiento de los habitantes de la Ciudadela La Pradera en la Ciudad de Guayaquil para el desarrollo de una academia de oficios artesanales no tradicionales llamada Atenea

Abstract:

The entrepreneurship a person can be observed from the initiative that it has to execute certain projects within a business. The key of the success of an enterprising person is to be able to reach all its objectives proposed from the beginning of its race, this success as much comes accompanied from the desire to want to obtain these objectives or I put completely, as also to the fear to the failure, when learning a business always is had in consideration if this it is going to be familiar, already when implementing a familiar company is easier and simple the administration and the decision making by the change of the productive matrix. To create an academy of offices is not a simple task, because its success depends on an appropriate planning, coordination and control of each one of the activities, the same ones that they have to be developed by a work party with capacity, experience and knowledge in the area. The qualification is the means or instrument that teaches and develops systematically and places in circumstances of competitiveness any person. In the country several artisan offices have been developed, nevertheless have been chosen to the main ones to represent what it is made in the country; ebanistería is a specialization of the carpentry oriented to the construction of furniture. Chef must be expert in kitchen and to know with ` properties the products. The manufacture of a shoe, exists automatic maquinas of cut, the troquelado one, mainly used for the short one of the inner plating of the shoe. The methodologic approach that will have the investigation is quantitative because this essentially looks for the explanation of causes and occurring of the phenomena through cuantificables forms. The method of nonprobabilístico sampling is the very usual one since a type of descriptive investigation settles down because this it provides useful information about the market of the behavior of the consumers. The business is established for people of 18 to 45 years of age, of socioeconomic level, average, and means under the prairie, that has refining to the artisan offices that the Athenian academy will undertake. The Athenian school of offices offers opportunities of formation, qualification and specialization, with the purpose of meaning and preserving the traditionaloffices, generating alternative of entrance that since it looks for to improve the conditions of life. The business concept describes the business, its product and the market to which it goes to serve. The financial characteristics emphasize the important financial points of the company. The financial requirements are due to establish clearly the capital necessary to initiate the business and of extending. The strategy of promotion in its more basic form is the controlled distribution of designed communication to sell its product or service. The intention of the analysis of the competition is to determine the strengths and weaknesses of the competitors in its market. The first passage of the analysis of the competition is to identify the present and potential competition. The entrance to the market on the part of new competitors this slightly limited by the confidence that is due to generate to offer a service of this type. The artisan offices are easy and of short time of learning, where the people make their work of manual form, of technical way, sequential and progressive, denominated craftsmen. The academy of artisan office does not count on direct competition some within the sector that is located, which generates a competitive advantage within the zone. The last chapter of the project will be centered in the analysis economic-financier of the company, to determine if he will be viable to take the academy to the practice and in that case, to consider as they will be the possible results that are hoped to obtain. So that it is the most detailed possible and to fit us the maximum to the reality, the study will be made on the basis of three scenes, realist, pessimist and optimist. The conclusions will put point and end to this work, and in them, the main ideas that were synthesized they have been extracted of each chapter.