Análisis de la demanda potencial de agroturismo para el diseño de un corredor turistico de café, en el cantón Bucay, provincia del Guayas.

Abstract:

This research's main objective is analyze the potential demand for the design of a Touristic Coffee Route in the General Elizalde area, in the Guayas Province, which sole purpose is to improve the quality of life of the people involved in the agriculture and touristic process surrounding the area, complementing their incomes combining the agriculture experience with the appealing of the region. The following project was done through direct observation and with prior primary information from other parties. It was resolved that there is a niche interested in trying touristic products that brings them near the agro life and its culture, though the intentions in the supply are clear, first a proper plan must come to light from the main public and private participant sectors, to ensure the sustainability of such project. It was evident through a census about touristic sites that Bucay, is considered a great touristic location nevertheless there isn't enough organized information to get it to be the place to visit with the agro touristic services to have. This project was done through the quantitative method in which questions and surveys were used to get information about possible tourists of the Bucay region and the qualitative research helped design guidelines to questions and deep interviews to the people that have influence and negotiation power to make these sort of projects happen. Among the expected results it was evidenced that the area requires projects to get touristic products on the run, products that can help the agro as well as other business in the area, that can add up to values of sustainability, environment care, rescue of traditions and an eye to help food conscience. The vision of building this tourist attraction is to improve the life quality of the population that is part of the agro-touristic chain of value by complementary their incomes from agriculture with an additional income from commercial activities related to tourism. The research findings of this project were obtained from direct observation (in situ) and primary information gathered. According to findings we can conclude that there exists a market segment that is keen in experiencing tourism in an agricultural environment. There is a clean vision from the offer. However, in order to get the results and ensure sustainability in the project it is necessary that both, public and private sector, develop articulates plans for the community according with the changes of productions that government promotes the changes of the productive matrix for strategic sectors as part of “The good Living Plan” and also integrates environmental preservation, the rescue of cultural traditions and see in agriculture a clear awareness of food sovereignty.

Año de publicación:

2015

Keywords:

Fuente:

rraae