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La influencia del E-marketing en los Jóvenes de la Universidad de Guayaquil a Través de las Redes Sociales

Abstract:

The objective of this research was to analyze the influence of e-marketing on young people at the University of Guayaquil through social networks. This project is structured as follows. First, the current situation was defined. In the second part, a review was made of theories about emarketing and Social Networks, concepts, others; that will serve as support for this investigation The fieldwork research design was used for which surveys and focus groups were conducted as a research instrument. The population was made up of 11,421 students of the University of Guayaquil of the Faculty of Administrative Sciences enrolled in the current academic period, with the sample being 371 students to whom the measurement instrument was applied. As a last point, the main conclusions, recommendations and proposals for future research are presented.