La interacción en twitter de diario El Universo y su incidencia en la aceptación de información por los usuarios

Abstract:

Problem: What are the main reasons for the reactions in Twitter users of El Universo? Objective: Analysis of the interaction of the social network Twitter on the newspaper El Universo and the acceptance of the information by users. Hypothesis: most users show disinterest in observing this kind of news, and this in its turn affects the consumption of the newspaper El Universo. Variables: the newspaper El Universo; acceptance of information. Type: exploratory. Design: qualitative. Methodology: deductive. Techniques: bibliographic research, survey, interview, Likert Scale, projective test, text insertion. Sample: non-probabilistic. Result: there is an interest in the subject matter and, to some extent, it identifies the surveyed users with the questions in the form. Besides, there is a lack of knowledge about the sentiment analysis tool which shows the way to apply it in an educational context thanks to information and communication technologies. Proposal: instruct the sentiment analysis tool as a communication strategy for the students of the Faculty of Social Communication of University of Guayaquil, it is a correct application in any professional field.

Año de publicación:

2021

Keywords:

• usuarios
• Twitter
• Análisis
• OPINIÓN PUBLICA

Fuente:

rraae