Level of implementation of quality in the designation of origin and monterrei wine route (Galicia, Spain)

Abstract:

This chapter sets forth results from an empirical study to discover the level of implementation and degree of maturity of critical quality factors in wineries belonging to the Designation of Origin Monterrei and its Wine Route. It was conducted in 18 out of 22 wineries, according to 2013 records. The aim in doing so was to identify strengths and areas for improvement, which will enable establishments to move towards Total Quality Management (TQM). The method consisted of, fi rst, using descriptive analysis to analyze the level of implementation of critical factors and its infl uence on the results, and second, applying exploratory factor analysis to validate the scale. Results indicate that the level of implementation of critical factors in the D.O. Monterrei is greater than 64 %, although each factor has a different level of implementation and in the case of wineries belonging to the route, it is greater than 70 %. The main fi nding we can draw is that the aspects related to the strategy represent the main area of improvement and leadership is the best managed.

Año de publicación:

2015

Keywords:

Fuente:

scopus