Linking communication in crisis and citizen mental health. Ecuador study case

Abstract:

In the context of the pandemic, the government of Ecuador had the challenge of implementing an emergency plan to mitigate the ravages of confinement and the risk of contagion. This research analyses the communication strategies implemented by the Government of Ecuador on Twitter during the first six months of the Covid-19 pandemic in 2020. It analyses how empathy with citizens was not achieved, the shortcomings of the strategy implemented in the Andean country and its repercussions on the mental processes of citizens.

Año de publicación:

2022

Keywords:

• COVID 19
• Twitter
• COMMUNICATION
• CRISIS
• ECUADOR
• pandemic
• CORONAVIRUS

Fuente:

scopus