Localización de bodegas intermedias y diseño de canales de distribución para la empresa avícola AVICAMP; a través de modelos matemáticos y de simulación

Abstract:

A company's main objective is to increase their rate of return over time, for this purpose it decides to take action towards this goal considering that the customer and their satisfaction will be essential to fulfilling this objective. AVICAMP is a poultry farm which is located in Puellaro, a small village near to Quito. Its main activity is the production and whole and retail sale of eggs, but the distribution and marketing is assumed by intermediaries who are responsible of the product distribution in outlets in Quito. The lack of feedback from the outlets, the unknowledge of the conditions between intermediaries and end customers, the loss of power on the product, and the increases of the current level of profitability are the reasons to present a project to assume the distribution and marketing by the producer through the design of a distribution channel that includes the location of a halfway warehouse and the routing for delivery of the product in retail outlets located in Quito. The first step in the design of the distribution channel was the location of a halfway warehouse which will serve as temporary storage of the product and is the starting point for the proposed routing. The halfway warehouse will have a safety stock, the answer time to unexpected requests from outlets will be much lower, thus increasing customer satisfaction.

Año de publicación:

2016

Keywords:

• Empresa Avicola
• Diseño De Canales
• BODEGAS INTERMEDIAS
• PRODUCCION INDUSTRIAL

Fuente:

rraae