MARKETS FOR SUSTAINABILITY: HIP URBANITES AND THE FUTURE OF ANCIENT CACAO VARIETIES

Abstract:

The globalization of food supply chains has changed the way food is produced, manufactured, distributed and consumed around the world. Value chains are more integrated, large food companies and retailers dominate the supply of food, and human diets are now more homogeneous and simplified than before (Rueda and Lambin 2014). These transformations have been particularly acute for high-‐value commodities that have expanded in transition and developing countries(Swinnen 2009). The demand for commodities such as coffee, tea, and chocolate, has seen an unprecedented increase from emerging mass markets, but also a process of market bi-‐furcation, into more specialized, high-‐quality products for wealthier urban consumers around the world(Petkova 2006). In the case of cacao, the demand has increased steadily since the mid-‐2000s, with ensuing increases in price (Fig 1). Most of the 4 million …

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