Análisis de la recepción del programa radial radiación temprana y su aceptación en los jóvenes de Mapasingue este de Guayaquil, 2018

Abstract:

What factors determine the negative influence of the contents of the program “Radiación Temprana” on the young people of the “Mapasingue Este” Guayaquil in 2018? Objective: To propose a communication plan that achieves the diminishment of the influence of the contents of the program “Radiación Temprana” in the construction of stereotypes. Hypothesis: The analysis of the contents of the program "Radiación Temprana” Early Radiation" that is transmitted on “Radio Canela” 90.5 FM is given through the reception of the Radio Production and the construction of stereotypes. Variables: Reception of the Radial program and the construction of stereotypes in young people. For the theoretical framework it was used concepts and theories that support the same theory. Design: Non-experimental transectional. Methodology: Descriptive, explanatory, Qualitative, Quantitative, Descriptive and non-experimental. Research techniques: to obtain the information, the interview and survey techniques were applied. Sample selection: 333 people from “Mapasingue Este”. Results: According to the design, elaboration of new communication alternatives. Proposal: Implement and elaborate communication strategies through radial spaces.

Año de publicación:

2019

Keywords:

• CONSTRUCCIÓN DE ESTEREOTIPOS
• PLAN COMUNICACIONAL
• ESPACIOS RADIALES
• INFLUENCIA DE LOS CONTENIDOS

Fuente:

rraae