Machine learning as an effective digital marketing strategy

Abstract:

This article focuses on studying the impact of effective keywords to apply them in digital advertising strategies, with the use of Google ADS tools, part of the behavior of users, through data capture, using an application that allows to extract information in real time of the requirements of the applicants of new entrants of the careers of the Academic Unit of Administration, In this way, the data can be used to apply machine learning algorithms and process the phrases to analyze feelings and extract the terms that will be used optimally as keywords to improve the performance of digital advertising strategies.

Año de publicación:

2022

Keywords:

• Machine learning
• digital marketing
• Advertising

Fuente:

scopus