Main sociodemographic studies in Mexico and Internet advertising investment.

Abstract:

In the first section I refer to the main studies on Internet sociodemographicin Mexico, the Studyof Habits of Internet users in Mexico by the Mexican Internet Association (AMPCI). The 2012 study of habits and perceptions of Mexicans over the Internet and various associated technologies, by World Internet Project Mexico (WIP Mexico) and the Household Survey on Availability and Use of Information Tecnology, conducted by the National Institute of Statistics and Geography (NEGI). I highight some of the main methodological diferences and proceed to compare and analyze some of the main results yelded by the respective recent editions of these studies.

Año de publicación:

2014

Keywords:

Fuente:

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