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Management Indicators for Corporate Social Responsibility with a Microenterprise Approach

Abstract:

The objective of the article is to identify theoretical variables for establishing Corporate Social Responsibility Management Indicators in order to propose KPI`S, through the methodology of qualitative approach, using the type of exploratory research, Bibliometric analysis and revision techniques in the Scopus database and data collection to a group of microentrepreneurs in the southern sector of the city of Quito. The analysis of co-occurrence derived from VOSviewer shows the terms “sustainable development”, “Sustainainability”, “corporate social responsability” “key performance indicators(kpis)” and “making decision. The theoretical principles on management indicators are qualitative and quantitative instruments, expressed in economic terms, efficiency, effectiveness and effectiveness. Likewise, Corporate Social Responsibility (CSR) is analyzed, as an articulating axis for companies in its dimensions, with special attention to micro-enterprises, implementing a model of quality management and social responsibility indicators for micro-enterprises.