Regresar

Management of innovation and social networks in tourism companies: Descriptive theoretical approach of its adoption and use

Abstract:

Tourism companies are obliged to innovate because tourists are currently more informed and more demanding, therefore, the adoption of new technologies such as social networks is a constant challenge for the industry. In order to obtain a descriptive theoretical analysis of the proposed field of study, a rigorous and systematic SLR methodology is applied that leads to the analysis of the publications made in the last 5 years in the Scopus database. The results showed that the management of innovation and social networks are promoted mainly through co-creation practices where collaboration and knowledge of tourism actors are the keys to a more efficient management.