Análisis de la situación actual del sector hotelero frente a la crisis sanitaria COVID-19. Caso: Machala-Ecuador

Abstract:

Currently the tourism sector faces one of the most notable economic crises in recent years; the health emergency of the Covid 19 virus has caused different changes in the tourist plant of a destination; That is why the present research aims to analyze the state that the hotel sector is going through, in order to contribute to decision-making in tourism activity and in the identification of the problems generated from the pandemic. The methodology used was descriptive with a mixed approach, it consisted of obtaining qualitative and quantitative data, in which an online questionnaire was applied that provided the results. Where, it was possible to show that the vast majority of hotels have had a decrease in customers than usual, which is reflected in economic losses. From this, the application of new strategies has allowed a reactivation of its commercial sector where the implementation of biosafety measures and marketing in the different digital platforms have been more applied to counteract the health crisis. It should be noted that the participation of entities based on the competences with the tourism sector has been essential for there to be a commercial reactivation in the face of the COVID-19 health crisis.

Año de publicación:

2021

Keywords:

Fuente:

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