Análisis de la situación actual y mejoramiento estratégico de la empresa las súper fritadas Atuntaqui

Abstract:

The company “Las Súper Fritadas Atuntaqui”, is a familiar company of the author of the present work. A diagnosis of the present situation is made and proposes a strategic improvement in its functional areas. One begins in chapter I with the exposition of the following general mission: To make a study of the surroundings, investigation of market, enterprise diagnosis to take advantage of the strengths and opportunities, to neutralize the weaknesses and threats and to raise a new enterprise strategic change and with the following hypothesis: The company “Las Súper Fritadas Atuntaqui” will manage to make its improvements and extension of its products and services in the city of Quito. Chapter II corresponds to the sectorial analysis, where it is observed that the industry has expectations of growth of the 3,7% for the next years, the matrix of the competitive forces of Porter indicates that the market has four high forces and one loss. The Investigation of Markets in chapter III demonstrates that the 77, 75% of the investigation people prefer to consume typical food, specially the plate of fritadas with the 14, 58%. In chapter IV the diagnosis of the areas of the company is made and their analysis can be observed that the company does not have strategic planning; the organizational chart and the functions by area must be modified. In the capitulate V exposes the following improvements: to diversify to the products staying in the typical gastronomy and the implementation of the service of catering. The chapter VI talks about to the plan of Marketing with the relaunching of the company and the projection of sales for the next years. In chapter VII the financial evaluation is made and the valuation of the company in the possible scenes, obtains a TIR of the 45,67% in the awaited scene. Chapter VIII corresponds to possible problems and their solutions. Finally in the capitulate IX become conclusions and the immediate implementation of the propose improvements is recommended.

Año de publicación:

2015

Keywords:

• PLANIFICACIÓN ESTRÁTEGICA
• Análisis de Mercado
• Control De Calidad

Fuente:

rraae