Market research in Ecuador

Abstract:

The developed research proposed a diagnosis of the possible development of market research under the conditions of Ecuador. A previous bibliographic study was carried out and for the development of the proposed diagnosis, the existing possibilities of the the Ecuadorian Economic Census Database were taken into account. It was possible to determine that only 1.7% of the Companies surveyed carried out market research (8544 Companies). 75.7% of the Companies that carried out market studies were found in the category of Companies belonging to natural persons. The sectors of the Economy in which the market research is carried out mainly were: A) Wholesale and retail trade; Repair of motor vehicles and motorcycles B) Manufacturing C) Accommodation and meal service activities. By analyzing the main activity in a more detailed way (four digits of the IUU classification), it can be determined that there …

Año de publicación:

2017

Keywords:

Fuente:

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